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According to an article written by Claude Singer in a Public Relations Society of America
publication, a "solutions" company needs three key ingredients:
RLA Solutions has all three of these attributes — a senior principal ready and able to come into
your location to achieve results.
Please see References section to see how others feel solutions have been rendered for their organizations.....
What is RLA Solutions?
RLA Solutions is a marketing communications and management consulting firm established in Reno, Nevada in 1998. RLA Solutions is, in reality, Bob Alessandrelli. Alessandrelli is a senior executive with an impressive record of providing solutions to a variety of firms and organizations throughout his business career.
Who is Bob Alessandrelli?
Alessandrelli is a person who gets things done; many people can strategize, Alessandrelli can strategize and make things work. He is a creative person. An organizer. A results-oriented marketer and a proven communicator and management expert. He knows the right questions to ask so that meaningful planning can take place. He is a positive thinker with a high energy level.
What is his expertise?
Alessandrelli is familiar with, and a knowledgeable user of, a wide range of marketing techniques--research, advertising, public relations, audio-visual presentations, community events, etc. He is also adept at organizational development, financial and human resource management issues. These skills, coupled with his people abilities, dedication and record of success in achieving measurable results, makes him a seasoned senior executive that can help further your organization's mission.
How does RLA Solutions work?
RLA Solutions works with others, in a spirit of teamwork and cooperation, to achieve results. Beginning with a desired end result in mind, a situation analysis is developed. A strategy and implementation plan is next. Then, we do it! We measure our results along the way, modifying our strategy as needed. Alessandrelli is an exceptional "ball-juggler" because there is always more than one project, more than one deadline in today's business world.
What is Alessandrelli’s background?
Alessandrelli has in-depth experience in the marketing and management fields, with proven skills in planning programs from strategy on through completion and evaluation. He can analyze situations, develop effective plans and positively assist company efforts. He doesn’t have a "pat set of answers," but the expertise to adapt to almost any situation and develop an effective management and/or marketing strategy to achieve desired goals. He is results oriented and believes in measuring efforts to objectively evaluate programs and accomplishments. He’s an effective leader of people, having supervised staffs and organizations for more than 30 years.
He is an adjunct professor in marketing at the College of Business Administration at the University of Nevada, Reno. Alessandrelli received his Bachelor’s degree in Rhetoric from the University of California, Davis, and his Master’s degree in Journalism with a Public Relations emphasis from UCLA.
Alessandrelli has proven excellence in:
Past employers have been Job Opportunities In Nevada (JOIN), Hometown Health, Sierra
Pacific Power Co. (now NV Energy), the Greater Reno Sparks Chamber of Commerce and
Harrah’s Tahoe.
Present and past consulting contracts include:
What services does RLA Solutions provide?
Alessandrelli can provide full service marketing communications programs such as public relations, advertising or direct mail campaigns, special event planning, research (as a focus group moderator or as the coordinator of a full outside project). Or, he can support existing plans and programs by providing outside expert analysis through business or communications audits. He has provided leadership on an interim basis to a number of organizations and is well versed in strategic planning, policies & procedures, comprehensive employee benefit packages and special studies.
What is Alessandrelli’s track record?
Outstanding: Alessandrelli has had a career of achieving goals, from a successful Harrah's Tahoe Hotel opening early in his career to leading the dramatic improvement of Sierra Pacific Power Co. customer satisfaction numbers and many other achievements during his almost two decades with this utility. He developed a comprehensive marketing communications program for Hometown Health which dramatically increased and retained members of this regional health care provider. A self-starter, one of his strengths is to accept a contract with little direction and put all the pieces in place for a successful endeavor. He led Job Opportunities In Nevada (JOIN) from a quasi-governmental entity to a private, non-profit agency. He developed and ran the Reno Film Festival its first formative years and created a marketing and outreach program for the northern Nevada building trades.
Award-winning: four consecutive national "Effie" awards for advertising effectiveness, a national IABC award for a successful public affairs program, a national health care winner for an employee communications plan, plus national awards for annual reports, various advertising campaigns, named the utility industry's top communications one year.
Personal honors: American Advertising Federation/Reno Ad Club Silver Award for Lifetime Achievement/Contributions to the Community; Public Relations Society of America/Sierra Nevada Chapter Gold Spike Award for Community/Professional Service; American Marketing Association/No. Nevada Chapter Member of the Year; Reno Ad Club Ad Person of the Year, Truckee Meadows Tomorrow's Accentuate the Positive Sustaining Star for long-term dedication to quality of life..
"Bob has taken the job of building our program from the ground up. He first had to learn the basics of apprenticeships, then the complexities of 14 different programs. Throughout this time, he was bombarded with many different ideas and directions. Bob, in a short period of time, exceeded our expectations and brought awareness of our programs to every venue possible. Our success can only be reflected through Bob's dedication and professional abilities."
Greg Smith, President, Northern Nevada
Western Apprenticeship Coordinators Assoc. (WACA)
"Keep up the good work! I am most impressed by all that you have accomplished since
you joined the team."
Laura Dickey, Former WACA Steering Committee Member
"Working with Bob is easy and fun. He is attentive to details, works well with everybody,
has a firm grasp on our needs and personifies customer service.
Scott Magruder, Public Information Officer,
Nevada Department of Transportation
"You have given unselfishly of your time and effort. . . and your dedication is
truly appreciated."
Margaret Boroughf, President,
MasterWorks Chorale
"Great work and SOOOO fast - love it."
Susan Nielsen, Founder, itsSimple.biz
Bob has made all the difference in such a short time for our organization's publicity. He has helped us access opportunities we could not have otherwise done! A man of his word, if he says he will do it, it gets done.
Lezlie Porter, Former President,
Washoe County Concerts
"RLA Solutions has opened new doors for our organization. Bob Alessandrelli--
he's worth it!"
Marian Holton, Former Vice President,
Washoe County Concerts
"Besides paying attention to so many details, you did a great job bringing together
a team of helpers."
Robin Holabird, Inaugural President,
Reno Film Festival
"You always go above and beyond to provide excellent service to Truckee Meadows Tomorrow. You really are a key to the success of this organization."
Karen Ross, Former President,
Truckee Meadows Tomorrow
"You've been a joy and very effective in all you're tackled."
Susan Mayes Smith, Former Executive Director,
Lear Theater
"Bob is an extremely well organized, bright, take charge individual who eagerly
accepts responsibility for any task assigned to him."
Lynn Atcheson, Former Vice President,
Washoe Health System (now Renown)
"(Bob) did well in working in a completely new environment and thrived on the
challenges both technical and personal. I would highly recommend him for any
position requiring leadership and innovation."
Joan Schulz, Former Board Chair,
JOIN, Inc.
"Bob . . . is a self-starter with impressive creative talents and the ability to
make things happen. "
Reeve Fagg, Former Vice President,
Sierra Pacific Power Company (now NV Energy)
"(Bob's) work is results-oriented and his accomplishments clearly apparent. He is a
person you can trust to consistently perform at the highest level of achievement."
Stan Berdrow, Former Vice President,
Sierra Pacific Resources
"My corporate experience spans over 30 years and I would be hard pressed to find anyone I've worked with in communications and public relations as qualified and professional as Bob."
Joanne Matthesen, Former Vice President
Avista Corporation
"Great job. I am glad you were a part of the NevadaMisfits team. The show was
fantastic and your work was great.
Sam Stern, Founder
NevadaMisfits
Active in the community...
Alessandrelli is very active in the greater Reno, Nevada community and is the past chair of the KUNR-FM national public radio Consumer Advisory Board and is on a number of educational organizations such as Washoe County’s School to Careers and Council for Career & Technical Education, among others. He has been the president of the American Marketing Association, Reno Ad Club, the Reno Performing Arts Assoc. and Washoe County Community Concert Assoc. He has been on the Boards of the University of Nevada Cooperative Extension, Reno City Arts & Culture Commission, Washoe County Airport Authority Art Advisory Committee, the March of Dimes, the UNR Century Campaign Marketing Committee, the TMCC Marketing Advisory Board and many others.
RLA Solutions
Robert L. Alessandrelli
2025 Lakeridge Drive
Reno, Nevada 89509
Ph: 775.848.6028
Fax: 775.826.2043
Email: boba@rlasolutions.com
© 2000 RLA Solutions. All Rights Reserved.
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